Portfolio—Selected Samples

*NOTE: This page is currently under construction; please call for additional samples in any category.

Direct Mail, Sales Letters & Brochures

• bebe—Collection Preview Introduction (lookbook)
• bebe—Collection Preview (lookbook, alternate introduction)
• Stila Cosmetics—Makeup Player (instructional insert)
• PH8 by bebe—Butt Buster Product Knowledge Guide (internal training brochure)
• PH8 by bebe—Butt Buster Mailer
• AloSun Spa & Beach Collections (brochure)  interior  |  exterior
• MAGIC International—2011 New Year's Mailer (postcard)
• Jane Cosmetics 2010 Product Guide (B-to-B product brochure & company tagline)
• Healthy Advice Networks—Heartburn & Acid Reflux (patient brochure) (research and medical writing)
• Healthy Advice Networks—Acid Reflux Disease (patient brochure) (research and medical writing)
• Healthy Advice Networks—Primary Care IBS (patient brochure) (research and medical writing)
• Healthy Advice Networks—Specialty Care IBS (patient brochure) (research and medical writing)
• Healthy Advice Networks—Weight Management (patient brochure) (research and medical writing)
• Healthy Advice Networks—Newborn Care (patient brochure) (research and medical writing)
• Healthy Advice Networks—Incontinence in Women (patient brochure) (research and medical writing)
• Healthy Advice Networks—Incontinence in Men (patient brochure) (research and medical writing)
• Healthy Advice Networks—Depression (patient brochure) (research and medical writing)
• Healthy Advice Networks—Kidney Stones (patient brochure) (research and medical writing)
• Healthy Advice Networks—Rheumatoid Arthritis (patient handout) (research and medical writing)
• Healthy Advice Networks—Colonoscopy (patient handout) (research and medical writing)
• Healthy Advice Networks—Asthma (patient handout) (research and medical writing)
• Healthy Advice Networks—Migraines (patient handout) (research and medical writing)
• Healthy Advice Networks—Osteoporosis (patient handout) (research and medical writing)
• Healthy Advice Networks—Constipation (patient handout) (research and medical writing)
• Healthy Advice Networks—GERD in Children (patient handout) (research and medical writing)
• Healthy Advice Networks—Enlarged Prostate (patient brochure) (research and medical writing)
• Healthy Advice Networks—Erectile Dysfunction (patient brochure) (research and medical writing)
• Healthy Advice Networks—Overactive Bladder (patient brochure) (research and medical writing)
• Internships.com—Employer Benefits (brochure)
• 360practice.com (brochure)
• Beautologie Medical Group–Breast Augmentation (procedure brochure)
• Beautologie Medical Group–Eyelid Surgery (procedure brochure)
• Beautologie Medical Group–Breast Lift & Reduction (procedure brochure)
• Beautologie Medical Group (brochure)  interior  |  exterior
• Beyond the Leash (postcard)
• OnMyGo, Inc. (brochure)  interior  |  exterior  |  cover letter
• Wilshire Metadata Conference (sponsorship brochure)
• Sable's Foods (brochure) Front l Back
• Blackstone Capital Group (press catalog) Company Profile l History & Future l Senior Management Bios
• Michael Collins, Realtor—2009 Client Letter/Mailer
• Michael Collins, Realtor—2008 Client Letter
• Solomon Davies & Associates, Realtor (long-version sales letter)
• Art of Touch Massage Studio (brochure)
• Serenity Yoga Studios (PDF 28kb)
• Perfect Fit (singles site) (PDF 66kb)
• Wilshire Conferences Metadata DAMA 2006 Symposium
• Angela Uhrik, Realtor
• Jake's on Fourth (PDF 88kb)
• American Writers & Artists Institute Copywriting Course Acceleration

Website Content

• UGG® Australia Kids' November Landing Page
• UGG® Australia Women's November Landing Page
• UGG® Australia Women's Fall Landing Page
• bebe l Petites Homepage l Abigail Handbag Promo l Fall Collection Preview Lookbook l Just In Petites (lower left quadrant only)
• PH8 by bebe Press Picks | About Us | Citrus Splash Home | Sky-Blue Ombre Home | Just In | Shoes & Accessories
• Dr. Sabeeh & Associates Cosmetic Surgery Center of Scottsdale (copy and concepting) Considering Surgery? | Cosmetic Surgery Procedures | About Dr. Sabeeh | FAQs | Staff & Facilities
• affinitybeautybrands.com (copy and concepting) History l Products l People-Driven Philosophy
• 360practice.com (all site copy and concepting contribution)  Home  |  About  |  Services
• Specialty Cosmetics Manufacturing (specialtycosmetics.net) About Us l Custom Formulation & Product Development l Contract Manufacturing l Quality Control
• Beyond the Leash (LA site) (copy and promo concepting) Summer Training Special
• sablesfoods.com (site copy and concepting contribution) Cancer-Nutrition Challenge l Our Journey l Home l Our Bars
• gallogiro.com (all site copy and concepting contribution) Home | About Us | Bakery | Juice Bar | Tortilla Stand | Kettle | Catering | Rewards | Menu | Contact Us
• bel-bambini.com (site copy and concepting contribution) Our Birth l About Us l Registry l Registry Benefits l Registry FAQ l Guide to Gift Giving
• Chef Magnus Mumby (site copy, bio and interview, and concepting of "food philosophies") Home l Food Philosophies l Bio
• grandavenuebaby.com (site copy and concepting contribution) Home | About
• faithmate.com (all site copy and concepting contribution)  Home  |  About  |  Help
• grandavenuepr.com (all site copy and concepting contribution)  About Us | Philosophy | Why | Contact
• bigtod.com (all concepting and site copy) Home | About | Picks | Contact
• basicwrite.com (all concepting and site copy)  Enter | Home | About | FAQ
• Art of Touch Massage Studio (all concepting and site copy)
• Alger International (concepting and site copy)
• Elisiance Boutique (concepting and site copy)
• better-advice.com (all concepting and site copy) (PDF 28kb)
• carbuyingedge.com (contributor) (JPG & Text only version)
• lasplash.com (contributor) (JPG & Text only version)

Search Engine Optimized (SEO) Web Content

• internships.com (research, topic generation, and writing of weekly SEO articles for employer section) How to Start an Internship l Benefits of Starting an Internship l Why Hire Gen Y? l Interview Warning Signs l The Virtual Internship l The 8-Hour Internship l Helping Interns Fit In l FAQ: What Is Behavioral Interviewing? l FAQ: Why Conduct Second Interviews?
• bringit.com (over 50 pages written: creation of theme for each page based on keywords, copy creation, keyword implementation per specified density) MLB 08: The Show | Guitar Hero World Tour | MLB 09: The Show | Gears of War 2 | Sports Tournaments | Call of Duty World at War | Street Fighter IV | Music Video Games | Mario Kart | Call of Duty 4 | Madden NFL 10
• beyondtheleash.net/com (all concepting, site copy, and keyword implementation) Home l Programs l Get Started l Our Trainers l Choosing a Trainer l Clients l Location l Photos/Video (Click to see homepage "before" image)
• 10weekmarathon.com (revise previous homepage and implement keywords) Home (Click to see homepage "before" image)

Web Banners

• MAGIC International Menswear Tagline/Banner
• bebe Promotion Banners Maxi Dresses
• bebe Collection & Category Banners Matte Luster Collection l Bags l Sunglasses l Watches l Wallets l Shorts l Bottoms l Hats & Bands l Jewelry l Jackets & Coats l Tops
• PH8 by bebe Collection Banners Flaming Coral l Embellishment l Neon Pink l Wild Lime l Shop All l Loungewear
• PH8 by bebe Category Banners Essentials l Tops l Jackets l Dresses l Bottoms

Magazine, Newsletter & Report Content

• Healthy Advice® Magazine—Female Hair Loss Article (medical research, interviews, and writing for print publication)
• Healthy Advice® Magazine—"Dazzling Eyes…Decades Past 40" (medical research and writing for print publication)
• Healthy Advice® Magazine—Good Advice "Sunburn" Piece (medical research and writing for print publication)
• Healthy Advice® Magazine—"The Basics of Beautiful Skin" (medical research, interviews, and writing for print publication)
• MAGIC International—Fall 'll Trend Reports
• MAGIC International—February 'll Show & Tell Report
• Internships.com Employer Updates Newsletter—weekly articles on employer issues (see SEO Web Content category)
• Beautologie Medical Group—Dysport, Operation Smile, and No-Scar Breast Reduction Articles
• Beautologie Medical Group—Pain Pump Article
• Beautologie Medical Group—Safe Surgery Guidelines "Expert" Article
• Beautologie by Dr. Shah—Post–Liposuction & Tummy Tuck Health Article
• Practice Helpers Newsletter—Breast Lift Article
• Practice Helpers Newsletter—Dr. Dolsky Facial Treatments Article
• Beautologie Medical Group—M.K. Beautologie Surgery Success Story (concept development, interviewing, testimonial editing)

Ads & Concepting

• Stila Cosmetics Spring 2010 "Waterproof Liquid Liner" Ad
• Stila Cosmetics Spring 2010 "Runway Report"
• Stila Cosmetics Spring 2010 Sephora Merchandising Unit Ad
• Jane Cosmetics Brand Tagline
• Stila Cosmetics Makeup Player "Lynn Tilton" Ad
• Lexus "Travel Tips" Ad
• Lexus "Accelerate Rewards" Ad
• Lexus "Lexus Pursuits Visa Enrollment" Ad
• My iClassroom (PDF 20kb)
• American Writers & Artists Institute “Cheater’s Desk Reference” (PDF 28kb)

E-mail Promotions

• UGG® Australia: "Luxe Duck" Email
• UGG® Australia: "Livin' on the Wedge" Email
• UGG® Australia: "Snow Man" Email
• UGG® Australia: "Shear Delight" Email
• UGG® Australia: "Shear Indulgence" Email
• UGG® Australia: "Paint the Town Plush" Email
• UGG® Australia: "Easy Weave" Email
• UGG® Australia: "Warm to the Cold" Email
• UGG® Australia: "Cozy in Love" Email
• UGG® Australia: "Bohemian Luxury" Email
• UGG® Australia: "Desert Heat" Email
• UGG® Australia: "Romance the Season" Email
• UGG® Australia: "Shift Gears" Email
• UGG® Australia: "Soak It Up" Email
• UGG® Australia: "Mountain Top" Email
• UGG® Australia: "Absolutely Riveting" Email
• UGG® Australia: "Shear Bliss" Email
• UGG® Australia: "It's the Bomb" Email
• UGG® Australia: "Easy Edge" Email
• UGG® Australia: "Kick Up Your Heels" Email
• UGG® Australia: "Born to Ride" Email
• UGG® Australia: "Down to Earth" Email
• UGG® Australia: "Freshen Up" Email
• UGG® Australia: "Cozy, in Color" Email
• UGG® Australia: "Star Studded" Email
• UGG® Australia: "Lavish to the Limit" Email
• UGG® Australia: "Holiday Wishlist" Email
• UGG® Australia: "Holiday Lights" Email
• UGG® Australia: "Man's Most Wanted" Email
• UGG® Australia: "Tom Brady" Email
• UGG® Australia: "Last-Minute Luxury" Email
• bebe "Petites Launch: Stand Tall!" Email
• bebe "Petites Launch: Polished Style" Email
• bebe "Final Summer Sale" Email
• Stila Cosmetics: "Eye Shadow Trio" Email
• Beyond the Leash: "Group Training Class" Email
• 2008 Information & Data Quality Conference: "12 Reasons to Attend" Email
• 2008 Information & Data Quality Conference: "A High ROI" Email
• AloSun May 2008 "Celebration-Savings & Beauty Booster" Email
• Sanicor International: Spa & Salon Owners "Introductory" E-blast (PDF 948kb)
• FaithMate.com "You've Received a Smile" Email (PDF 132kb)
• Stila Cosmetics “Girlfriends” Email (writing and conception) (PDF 32kb)
• 2007 Semantic Technology Conference: Data Management Email (PDF 60kb)
• 2007 Semantic Technology Conference: Case Study Email (PDF 56kb)
• 2007 Semantic Technology Conference: New Marketplace E-mail (PDF 56kb)
• 2007 Semantic Technology Conference: Late Breaking News Email (PDF 52kb)
• 2007 Semantic Technology Conference: Keynote Speaker Email (PDF 52kb)
• Wilshire Metadata Conference: Valentine's Day Email (PDF 56kb)
• Wilshire Metadata Conference: Don Tapscott Email (PDF 60kb)
• Wilshire Metadata Conference: Enterprise Architecture E-mail (PDF 60kb)
• Wilshire Metadata Conference: Aligning Business with Data Email (PDF 60kb)

Product Branding, Naming, & Packaging

• Spiegel Signature Beauty Collection (assisted in branding entire line for launch, named all products and shades to mesh with fashion-brand positioning, and wrote package copy, identifying features and benefits)
• Finley Hair Powder
• AloSun After Sun Restorative Crème-Gel
• CureDerma Advanced Anti-Aging Creme Exterior  |  Interior
• AloSun Body Bare Penetrating Emollient (Breast Cancer Awareness Formulation)
• Sable's Foods Nutritional Empowerment Bar Back l Front

Press Releases

• Next on the Go Launch Release
• Beautologie by Dr. Shah Preventing MRSA Release
• Beautologie by Dr. Shah Smoking & Surgery Release
• Beautologie by Dr. Shah Preventing Malignant Hyperthermia Release
• Beautologie by Dr. Shah Safe Surgery Release
• Beautologie by Dr. Shah Best in Bakersfield 2009 Release
• Beautologie by Dr. Shah BOTOX® Cosmetic Safety Release
• Hardcore Watch Company Vegas Grand Opening Release
• Hardcore Watch Company Todd Brunson Sponsorship Deal Release
• 2007 Information & Data Quality Conference: Data Driving Revenue Release
• 2007 Semantic Technology Conference Keynote Release (PDF 72kb)
• 2007 Semantic Technology Conference Practical Applications Release (PDF 120kb)
• 2007 Semantic Technology Conference Case Studies Release (PDF 120kb)
• 2007 Semantic Technology Conference Late Breaking News Release (PDF 52kb)
• Wilshire Conferences DAMA 2007 New Technologies Release (PDF 52kb)
• Wilshire Conference Award Press Release (404kb)
• Wilshire Conferences Late Breaking News Release (PDF 56kb)
• Wilshire Conferences Case Study Release (PDF 56kb)
• Wilshire Conferences Exhibitor Release (PDF 76kb)
  

Print/Online Catalog Copy & Product Descriptions

• UGG® Australia Fall '11 UGG® Collection Handbags
• UGG® Australia Fall '11 UGG® Collection Footwear
• UGG® Australia UGG® Women's Fall '11 Footwear
• UGG® Australia UGG® Men's Fall '11 Footwear
• UGG® Australia UGG® Kid's Fall '11 Footwear
• UGG® Australia UGG® Fall '11 Handbags
• UGG® Australia UGG® Fall '11 Women's Apparel & Outerwear
• UGG® Australia UGG® Fall '11 Men's Apparel & Outerwear
• UGG® Australia UGG® Fall '11 Kid's Apparel & Outerwear
• Frederick's of Hollywood—Summer '11 Catalog (concepting, headlines & copy callouts)
• Frederick's of Hollywood—Spring '11 Catalog (concepting, headlines & copy callouts)
• Frederick's of Hollywood—Lingerie 1 | Lingerie 2 (product naming & descriptions)
• Frederick's of Hollywood—Ready-to-Wear (product naming & descriptions)
• Frederick's of Hollywood—Footwear (product naming & descriptions)
• Frederick's of Hollywood—Jewelry & Accessories (product naming & descriptions)
• Frederick's of Hollywood—Style Tip Descriptions (created and wrote "Hollywood Style Suggestion" tips to increase cross-category sales)
• PH8 by bebe (apparel, shoes, & accessories)
• bebe (apparel, shoes & accessories)
• JAM Design Inc. (product catalog)
• planetlulu.com (clothing)
• planetlulu.com (jewelry)
• planetlulu.com (tote & travel)
• planetlulu.com (lingerie)
  
• AloSun (skincare line)
• CureDerma (skincare line)

Commercial Blog Entries & Columns

• Internships.com: Intern Matters Blog (research, topic generation, and writing)

E-Books, Manuals, & Reports

• Center for Technical Communication (with Bob Bly)—"The Internet Marketing Job Insurance Plan" (170-page e-book)
• Internships.com—"Internships Made Easy" Employer Manual (all research, structure, writing)
• The Next Idea—2010 "Food Forecast" Annual Report (co-authoring and editing)

Video

• Healthy Advice Networks/Skin Care Network—"Skin Care as Easy as 1-2-3" (concept creation, research, and writing)

Book Synopses & Author Bios

• Butterfly Kisses for Grandma and Grandpa—front and back jacket
• Butterfly Kisses for Grandma and Grandpa—prepublication announcement