Portfolio—Selected Samples

*NOTE: This page is currently under construction; please call for additional samples in any category.

Direct Mail, Sales Letters, & Brochures

• Stila Cosmetics—Makeup Player (instructional insert)
• PH8 by bebe—Butt Buster Product Knowledge Guide (internal training brochure)
• PH8 by bebe—Butt Buster Mailer
• AloSun Spa & Beach Collections (brochure)  interior  |  exterior
• Jane Cosmetics 2010 Product Guide (B-to-B product brochure & company tagline)
• Healthy Advice Networks—Depression (patient brochure) (research and medical writing)
• Healthy Advice Networks—Kidney Stones (patient brochure) (research and medical writing)
• Internships.com—Employer Benefits (brochure)
• 360practice.com (brochure)
• Beautologie Medical Group–Breast Augmentation (procedure brochure)
• Beautologie Medical Group–Eyelid Surgery (procedure brochure)
• Beautologie Medical Group–Breast Lift & Reduction (procedure brochure)
• Beautologie Medical Group (brochure)  interior  |  exterior
• Beyond the Leash (postcard)
• OnMyGo, Inc. (brochure)  interior  |  exterior  |  cover letter
• Wilshire Metadata Conference (sponsorship brochure)
• Sable's Foods (brochure) Front l Back
• Blackstone Capital Group (press catalog) Company Profile l History & Future l Senior Management Bios
• Michael Collins, Realtor—2009 Client Letter/Mailer
• Michael Collins, Realtor—2008 Client Letter
• Solomon Davies & Associates, Realtor (long-version sales letter)
• Art of Touch Massage Studio (brochure)
• Serenity Yoga Studios (PDF 28kb)
• Perfect Fit (singles site) (PDF 66kb)
• Wilshire Conferences Metadata DAMA 2006 Symposium
• Angela Uhrik, Realtor
• Jake's on Fourth (PDF 88kb)
• American Writers & Artists Institute Copywriting Course Acceleration

Website Content

• PH8 by bebe Press Picks | About Us | Citrus Splash Home | Sky-Blue Ombre Home | Just In | Shoes & Accessories
• Dr. Sabeeh & Associates Cosmetic Surgery Center of Scottsdale (copy and concepting) Considering Surgery? | Cosmetic Surgery Procedures | About Dr. Sabeeh | FAQs | Staff & Facilities
• affinitybeautybrands.com (copy and concepting) History l Products l People-Driven Philosophy
• 360practice.com (all site copy and concepting contribution)  Home  |  About  |  Services
• Specialty Cosmetics Manufacturing (specialtycosmetics.net) About Us l Custom Formulation & Product Development l Contract Manufacturing l Quality Control
• Beyond the Leash (LA site) (copy and promo concepting) Summer Training Special
• sablesfoods.com (site copy and concepting contribution) Cancer-Nutrition Challenge l Our Journey l Home l Our Bars
• gallogiro.com (all site copy and concepting contribution) Home | About Us | Bakery | Juice Bar | Tortilla Stand | Kettle | Catering | Rewards | Menu | Contact Us
• bel-bambini.com (site copy and concepting contribution) Our Birth l About Us l Registry l Registry Benefits l Registry FAQ l Guide to Gift Giving
• Chef Magnus Mumby (site copy, bio and interview, and concepting of "food philosophies") Home l Food Philosophies l Bio
• grandavenuebaby.com (site copy and concepting contribution) Home | About
• faithmate.com (all site copy and concepting contribution)  Home  |  About  |  Help
• grandavenuepr.com (all site copy and concepting contribution)  About Us | Philosophy | Why | Contact
• bigtod.com (all concepting and site copy) Home | About | Picks | Contact
• basicwrite.com (all concepting and site copy)  Enter | Home | About | FAQ
• Art of Touch Massage Studio (all concepting and site copy)
• Alger International (concepting and site copy)
• Elisiance Boutique (concepting and site copy)
• better-advice.com (all concepting and site copy) (PDF 28kb)
• carbuyingedge.com (contributor) (JPG & Text only version)
• lasplash.com (contributor) (JPG & Text only version)

Search Engine Optimized (SEO) Web Content

• bringit.com (over 50 pages written: creation of theme for each page based on keywords, copy creation, keyword implementation per specified density) MLB 08: The Show | Guitar Hero World Tour | MLB 09: The Show | Gears of War 2 | Sports Tournaments | Call of Duty World at War | Street Fighter IV | Music Video Games | Mario Kart | Call of Duty 4 | Madden NFL 10
• beyondtheleash.net/com (all concepting, site copy, and keyword implementation) Home l Programs l Get Started l Our Trainers l Choosing a Trainer l Clients l Location l Photos/Video (Click to see homepage "before" image)

Web Banners

• bebe Promotion Banners Maxi Dresses
• bebe Collection & Category Banners Matte Luster Collection l Bags l Sunglasses l Watches l Wallets l Shorts l Bottoms l Hats & Bands l Jewelry l Jackets & Coats l Tops
• PH8 by bebe Collection Banners Flaming Coral l Embellishment l Neon Pink l Wild Lime l Shop All l Loungewear
• PH8 by bebe Category Banners Essentials l Tops l Jackets l Dresses l Bottoms

Newsletter Content

• Beautologie Medical Group—Dysport, Operation Smile, and No-Scar Breast Reduction Articles
• Beautologie Medical Group—Pain Pump Article
• Beautologie Medical Group—Safe Surgery Guidelines "Expert" Article
• Beautologie by Dr. Shah—Post–Liposuction & Tummy Tuck Health Article
• Practice Helpers Newsletter—Breast Lift Article
• Practice Helpers Newsletter—Dr. Dolsky Facial Treatments Article
• Beautologie Medical Group—M.K. Beautologie Surgery Success Story (concept development, interviewing, testimonial editing)

Ads & Concepting

• Stila Cosmetics Spring 2010 "Waterproof Liquid Liner" Ad
• Stila Cosmetics Spring 2010 "Runway Report"
• Stila Cosmetics Spring 2010 Sephora Merchandising Unit Ad
• Stila Cosmetics Makeup Player "Lynn Tilton" Ad
• Lexus "Travel Tips" Ad
• Lexus "Accelerate Rewards" Ad
• Lexus "Lexus Pursuits Visa Enrollment" Ad
• My iClassroom (PDF 20kb)
• American Writers & Artists Institute “Cheater’s Desk Reference” (PDF 28kb)

E-mail Promotions

• bebe "Petites Launch: Stand Tall!" E-mail
• bebe "Petites Launch: Polished Style" E-mail
• bebe "Final Summer Sale" E-mail
• Stila Cosmetics: "Eye Shadow Trio" E-mail
• Beyond the Leash: "Group Training Class" E-mail
• 2008 Information & Data Quality Conference: "12 Reasons to Attend" E-mail
• 2008 Information & Data Quality Conference: "A High ROI" E-mail
• AloSun May 2008 "Celebration-Savings & Beauty Booster" E-mail
• Sanicor International: Spa & Salon Owners "Introductory" E-blast (PDF 948kb)
• FaithMate.com "You've Received a Smile" E-mail (PDF 132kb)
• Stila Cosmetics “Girlfriends” E-mail (writing and conception) (PDF 32kb)
• 2007 Semantic Technology Conference: Data Management E-mail (PDF 60kb)
• 2007 Semantic Technology Conference: Case Study E-mail (PDF 56kb)
• 2007 Semantic Technology Conference: New Marketplace E-mail (PDF 56kb)
• 2007 Semantic Technology Conference: Late Breaking News E-mail (PDF 52kb)
• 2007 Semantic Technology Conference: Keynote Speaker E-mail (PDF 52kb)
• Wilshire Metadata Conference: Valentine's Day E-mail (PDF 56kb)
• Wilshire Metadata Conference: Don Tapscott E-mail (PDF 60kb)
• Wilshire Metadata Conference: Enterprise Architecture E-mail (PDF 60kb)
• Wilshire Metadata Conference: Aligning Business with Data E-mail (PDF 60kb)

Product Branding, Naming, & Packaging

• Spiegel Signature Beauty Collection (assisted in branding entire line for launch, named all products and shades to mesh with fashion-brand positioning, and wrote package copy, identifying features and benefits)
• AloSun After Sun Restorative Crème-Gel
• CureDerma Advanced Anti-Aging Creme Exterior  |  Interior
• AloSun Body Bare Penetrating Emollient (Breast Cancer Awareness Formulation)
• Sable's Foods Nutritional Empowerment Bar Back l Front

Press Releases

• Next on the Go Launch Release
• Beautologie by Dr. Shah Preventing MRSA Release
• Beautologie by Dr. Shah Smoking & Surgery Release
• Beautologie by Dr. Shah Preventing Malignant Hyperthermia Release
• Beautologie by Dr. Shah Safe Surgery Release
• Beautologie by Dr. Shah Best in Bakersfield 2009 Release
• Beautologie by Dr. Shah BOTOX® Cosmetic Safety Release
• Hardcore Watch Company Vegas Grand Opening Release
• Hardcore Watch Company Todd Brunson Sponsorship Deal Release
• 2007 Information & Data Quality Conference: Data Driving Revenue Release
• 2007 Semantic Technology Conference Keynote Release (PDF 72kb)
• 2007 Semantic Technology Conference Practical Applications Release (PDF 120kb)
• 2007 Semantic Technology Conference Case Studies Release (PDF 120kb)
• 2007 Semantic Technology Conference Late Breaking News Release (PDF 52kb)
• Wilshire Conferences DAMA 2007 New Technologies Release (PDF 52kb)
• Wilshire Conference Award Press Release (404kb)
• Wilshire Conferences Late Breaking News Release (PDF 56kb)
• Wilshire Conferences Case Study Release (PDF 56kb)
• Wilshire Conferences Exhibitor Release (PDF 76kb)
  

Print/Online Catalog Copy & Product Descriptions

• PH8 by bebe (apparel, shoes, & accessories)
• JAM Design Inc. (product catalog)
• planetlulu.com (clothing)
• planetlulu.com (jewelry)
• planetlulu.com (tote & travel)
• planetlulu.com (lingerie)
  
• AloSun (skincare line)
• CureDerma (skincare line)

E-books & Manuals

• Center for Technical Communication (with Bob Bly)—"The Internet Marketing Job Insurance Plan" (170-page e-book)
• Internships.com—"Internships Made Easy" Employer Manual (all research, structure, writing)

Video

• Healthy Advice Networks/Skin Care Network—"Skin Care as Easy as 1-2-3" (concept creation, research, and writing)

Book Synopses & Author Bios

• Butterfly Kisses for Grandma and Grandpa—front and back jacket
• Butterfly Kisses for Grandma and Grandpa—prepublication announcement